POP New Logo
Problem
Prince of Peaces original logo was dated. The staff had Issues with the custom Oxford typeface across multiple computers. There was also inconsistencies with the color appearance between print and web.
Goal
To bring a fresh new look to our logo, without deviating too far from what we currently have.
Logo Typeface
Original Logo
Benefits:
- The updated logo has a more modern and friendly look, which is representative of who we are
- The typeface is compatible on all devices
- We can also use this typeface for our website
- his typeface is available in a variety of multiple weights
Symbol
Original Symbol
The Original symbol is broken up into three parts, which was supposed tostand for Reach, Grow and Serve. Yet, this meaning never made it to the congregation.
Updated Symbol
The new symbol reflects the Prince of Peace Church itself. Our buildinghas this very unique and memorable shape on the corner of Hicks andCunningham Road, so it makes sense to utilize it within our logo. The symbol also reflects the 3D dimension of that shape using a shaded tone of the color.
Signature
Horizontal Signature
Vertical Signature
Color
Gone are the days where a company can only have one color for their logo. Fedex and USA Today use multiple colors to represent different parts of their company/brand. Color is a big part of the Lutheran Calendar. Different colors have different meanings to Lutherans and we can use that to our advantage.
Sub-brand
Using different weights of the same typeface, we can now create sub-brands that still works with the parent brand identity:
Swag
Unfortunately, this logo never became standard at POP because the Pastor is working on a new mission statement and wants to go in an entirely different direction now that he is the Senior Pastor of Prince of Peace. I will link my work in progress as soon as I can. None the less, this design, paved the way for our current website and elements of this updated logo will be carried over to the next one.